Turn your child into a reader by bringing expertise in-house and giving every caretaker on-call support

What Parents Say

“

Your coaching is the reason that we've turned her Achilles heel into a superpower.

Turn Parent · Singapore

“

Turn is the first program that didn't require us to replace a single thing. No new tutors, books, or schedules. Our son learned with Turn through our two caregivers (who he already knows and trusts) and with the dozens of books we already own. This mattered so much because our son is very slow to start, and we wanted the process of turning into a reader to slot organically into his life.

Turn Parent · Manhattan

“

Our nanny had never taught reading before. Within a week of using Turn, she was running 10-minute sessions at breakfast like she'd been doing it for years, with direct feedback and support from Addison. Our daughter was reading sentences 3 weeks later.

Turn Parent · Manhattan

“

Every other program made her cry. Flashcards, worksheets, phonics apps. She hated all of it. Turn was the first time she didn't know she was learning to read. She thought she was just reading her favorite books with her nanny.

Turn Parent · Riyadh

Our Method

Turn establishes a single reading standard across your entire household and directs it privately, cycle by cycle.

Our retainer model puts Addison Hoffman and the full Turn corpus behind your household. Drawing on nearly a decade of linguistics research and experience inside private households, she designs each assignment, supported by the Turn corpus, pairing text engineered to your child’s exact decoding level with instruction built to be delivered by the people already in the room: parents, full-time and part-time caregivers, and relatives alike.

We turn every caregiver into an expert

Addison designs each day’s instruction, supported by the Turn corpus, and guides the adults who deliver it: from microlessons as short as two minutes to reading windows as long as two hours. No preparation, no teaching background, and no curriculum knowledge required. The expertise lives in the assignment, not in the person holding it.

We hold every caregiver to fidelity

A parent, a nanny, and a grandparent will teach reading three different ways unless someone ensures they don’t. Addison reviews how each session lands, corrects drift before it compounds, and keeps every adult in your child’s life delivering the same method the same way. You no longer have to be the one who checks.

We set the cadence, not the calendar

Turn is directed, not self-serve. Addison reads your child’s progress and sets the rhythm to match it, intensifying when a breakthrough is close and easing when consolidation is what’s needed. You are not left to decide how often or how hard. That judgment is exactly what you retain us for.

Our Families

80%

Start before age 4

The remaining 20% begin between ages 4.5 and 6, all reaching the same milestones

35%

Reside in Manhattan

The remaining 65% live across 20 countries, with strong communities in the UAE, Saudi Arabia, Singapore, and others

30%

Relocated at least once during tenure

Our global clientele travel and relocate without lost continuity

70%

Rely on three or more caregivers

Most Turn families run daily practice through a combination of nannies, grandparents, and parents rather than one person alone

How Families (Actually) Use Turn

Single caregiver

One adult delivers every session. Addison designs the full sequence, supported by the Turn corpus, so no teaching background or preparation is required. Sessions run about ten minutes and fold into routines already in place, such as bedtime reading.

Full-time caregiver

Daytime delivery sits with a nanny or au pair, and parents reinforce at bedtime. Addison keeps both adults on the same assignment and holds each to the same standard, so the child experiences one method rather than two. None of the coordination falls to the parent.

Multiple part-time caregivers

Each caregiver receives an individual brief, calibrated to the child’s current level. No one needs to know what another covered: Addison directs the handoffs and keeps every adult delivering with fidelity. The parent never has to manage the seam.

Multiple full-time caregivers

Households running across two or more locations keep a single, continuous progression, whatever caregiver or city the child is in. Addison carries the standard across every home, so a move or a handoff never means re-onboarding or lost ground.

Is Turn Right for You

We've seen Turn work best when all of these are in alignment:

Your Child

Is between age 3 and 8
Is genuinely open to learning a new superpower

You

Are eager to see your child independently reading within 3 months
Are sensitive to the fact that consistency at home is important to the success of our process
Are looking for a specialist to partner with your entire household, not an app or an outsourced service